This year’s State of the Industry report on coffee and RTD coffee drinks highlight how the overall category is shifting gears to drive growth and meet consumers’ changing preferences. As consumer trends continue to impact the coffee market, experts note that the overall category is shifting gears to meet consumers’ changing preferences. This year’s State of the Industry report on coffee and RTD coffee drinks highlights how curating a personalized experience is shaping the future for the coffee market as consumers embrace convenient formats, value-added ingredients.
The National Coffee Association of U.S.A. Inc., New York, (NCA), reports that coffee consumption remains strong among Americans. More American adults (66%) are drinking coffee each day than any other beverage — aside from bottled water. Eighty-five percent of past-day coffee drinkers had coffee at breakfast, while 82% drank coffee at home.
coffee machine consumer reports, Experts note the pandemic likely contributed to at-home coffee consumption, making single-serve the largest segment of the category. However, growth driven by convenience and consumers’ premium preferences also drove notable growth in the RTD category.
